Thursday, January 04, 2007

Gourmet sauces at BigLots! You’d better believe it!

While historically budget and closeout stores are not known for having high end products. The primary reasons for this is price point, and the fear of manufacturers that seeing their brand in such a venue would greatly devalue the brands they worked so hard to build.

Are specialty foods made for people at a certain income level? Should lower income shopper or even those who chose to be frugal be excluded from an entire sector of products? Well, Ron Levi and Joe Cloutier of Innuendo Enterprises LLC don’t believe this to be the case. “We want everyone to be able to enjoy high quality sauces,” says Ron.

Innuendo has created an entire brand dedicated to those shoppers who don’t spend $5-$6 a jar for a gourmet sauce. “here&now” is a brand created for just such a customer. With private label products making huge leaps in the US market, Innuendo Enterprises LLC has created a private label brand, not for a particular store. They have created a private label brand for an entire market sector.

“These are the same great products we market under other brands,” but they are available at a fraction of the price. The reason for the huge discount is marketing, or lack there of. When a brand is created a marketing program must be put together to support that line. With private label products the retailer provides the marketing budget. In the case of the here&now line, no marketing is even needed. This line goes right to the stores that already have dedicated shoppers waiting for great products.

Currently in place at one of your local BigLots! Stores are; under the here&now label: Buffalo wing sauces in Mild, Spicy, Hot, Roasted Garlic, and Teriyaki Flavors. Also look for All American BBQ Sauce, Thai Peanut Satay, and Japanese Teriyaki Sauce. Coming soon under the here&now label are flavors such as Lemon Garlic, Roasted Garlic, and Garlic Artichoke Culinary Sauces. Under the Pebble Creek Kitchens label you will find their Original Steak & Grill Sauce and the Whiskey Pepper Steak & Grill Sauce. Future products include a line of culinary sauces from around the world under the New World Gourmet brand.

Now that Innuendo Foods is bottling gourmet sauces, you can have Champagne taste on a beer budget. Visit your local BigLots! and find your favorite flavor of a here&now, Pebble Creek Kitchens, or New World Gourmet culinary sauce. You will save a ton of cash and your taste buds will thank you!

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